This is me on my brand new He-Man bike in 1983. I have to say that the picture I drew here of the bike holds up pretty well to the real thing. You can tell that this is top quality workmanship, since the tires are made of plastic, and the He-Man trademarks are held on with black plastic ties.
Today, I can't even think of a valid connection between He-Man and bicycles -- it's not like you can pretend to be Orko while coasting down a hill on your training wheels. Had they sold swords, it would have been a much stronger product placement.
When the Marketing Reach of Social Media Backfires
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