Failed Startup Idea Day

Elevator Pitch: "It's like foursquare but with websites!"

User Interaction Model:

• Gain titles and unlock achievements simply by visiting your favourite websites. No smartphone or GPS required!


• Compete with others to become the "Mayor", by sitting in your basement on Friday night endlessly refreshing CNN.com.


• Publish your entire Internet browsing history to your Facebook feed to show "where you've been" to all of your jealous friends.

Business Model:

• Measure website check-ins with a special browser add-on. Bundle BonzaiBuddy and the ASK Toolbar with each download. Check "install this" by default.


• Allow users to purchase bulk amounts of website check-ins so they don't have to refresh the pages manually (the Farmville model).


• Profit!

Expected "Live" Date: Fall 2013

Expected Profitability Date: Immediate

Venture Capital Requested: $1.2 million